Wharton Neuroscience Student Society (WiNSS)
Wharton Neuroscience Student Society (WiNSS) is an inclusive community, open to all faculty, undergraduates, graduate and professional students, and staff regardless of background, qualifications, or academic track.
The WiNSS community is open and diverse, connected and defined simply by a shared interest and enthusiasm for understanding the roots of human behavior, and translating this knowledge into new applications to improve business and society. The only prerequisite to becoming a part of WiNSS is an interest in connecting brain science and business.
As a Wharton-recognized student organization, WiNSS adheres to the University of Pennsylvania Policy on Equal Opportunity.
WiNSS Board (2026-2027)
Diya Choksey
WiNSS President
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Diya is a junior in the College of Arts and Sciences studying Cognitive Science with a minor in Consumer Psychology. She is interested in the intersection of neuroscience and AI, and how the two can be used to develop better governance strategies. Outside of WiNSS, Diya is an SNF Paideia Fellow and a Senior Opinion Columnist for The Daily Pennsylvanian, where she has been awarded Pennsylvania’s best student opinion columnist two years running.
Esra Celebi
Vice President Engagement
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Esra is a junior in the College of Arts and Sciences, studying Cognitive Science with a concentration in Neuroscience and a minor in Healthcare Management. She is interested in how brain science can be used to enhance everyday life, improve well-being, and drive positive social impact. Outside of WiNSS, Esra is a member of the Turkish Student Association and engages in philanthropy initiatives. She also enjoys exploring Penn’s arts and music events and traveling on weekends to discover new places.
Krithya Karthikeyan Kavitha
Vice President Academic Initiatives
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Krithya is a graduate student pursuing the Master of Behavioral and Decision Sciences at the University of Pennsylvania. As a research coordinator at the Wharton Neuroscience Initiative, she is passionate about exploring and also telling the world how brain data can provide deeper insights into human behavior, unlocking potential that goes beyond traditional behavioral measures. Krithya’s interests lie at the intersection of neuroscience, behavioral science, and decision-making.
Viveka Sinha
Vice President Marketing
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Viveka is a sophomore in the Wharton School studying Operations, Information, and Decisions and AI with a minor in Consumer Psychology. She is interested in leveraging neuroscience to understand and predict employee productivity and consumer behavior, with the goal of improving organizational effectiveness. Outside of WiNSS, she is involved in MUSE Social Impact Consulting, Wharton Women, and WUDAC, and she enjoys watching sitcoms and reading.
WiNSS Scholars Program Articles
WiNSS Scholars Articles are written by students at the University of Pennsylvania that are members of the Wharton Neuroscience Student Society (WiNSS). The aim of these articles is to break down specific topics of interest that bring neuroscience and business challenges together. These allow WiNSS students to engage with other academics, the general public, and the business community to help increase awareness and interest in neuroscience applications for business.
Join the WiN Student Society
Please note that you must be a current University of Pennsylvania student to join the Wharton Neuroscience Initiative Student Society.
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