Wharton Neuroscience Student Society (WiNSS)
Wharton Neuroscience Student Society (WiNSS) is an inclusive community, open to all faculty, undergraduates, graduate and professional students, and staff regardless of background, qualifications, or academic track.
The WiNSS community is open and diverse, connected and defined simply by a shared interest and enthusiasm for understanding the roots of human behavior, and translating this knowledge into new applications to improve business and society. The only prerequisite to becoming a part of WiNSS is an interest in connecting brain science and business.
As a Wharton-recognized student organization, WiNSS adheres to the University of Pennsylvania Policy on Equal Opportunity.
WiNSS Board (2026-2027)
Athena Krikorian
WiNSS President
more
Athena is a junior in the College of Arts & Sciences studying Biology with minors in Data Science and Healthcare Managementat the Wharton School. Outside of WiNSS, Athena is a co-chair for the Wharton Women Fellows Committee, and research assistant at the Wharton Behavioral Lab.
Diya Choksey
Vice President Engagement
more
Diya is a sophomore in the College of Arts and Sciences at the University of Pennsylvania, studying Cognitive Science with a minor in Consumer Psychology. She is interested in how brain science can optimize consumer behavior, decision-making, and marketing strategies. Diya also serves as the Director of Wharton Neuroscience Relations for Niura, a neuro-tech startup, working to integrate it within the broader Penn community. Outside of WiNSS, she enjoys learning more about positive psychology, writing opinion columns for The Daily Pennsylvanian, and is actively involved with the Wharton Retail Club.
Esra Celebi
Vice President Engagement
more
Esra is a junior in the College of Arts and Sciences, studying Cognitive Science with a concentration in Neuroscience and a minor in Healthcare Management. She is interested in how brain science can be used to enhance everyday life, improve well-being, and drive positive social impact. Outside of WiNSS, Esra is a member of the Turkish Student Association and engages in philanthropy initiatives. She also enjoys exploring Penn’s arts and music events and traveling on weekends to discover new places.
Krithya Karthikeyan Kavitha
Vice President Academic Initiatives
more
Krithya is a graduate student pursuing the Master of Behavioral and Decision Sciences at the University of Pennsylvania. As a research coordinator at the Wharton Neuroscience Initiative, she is passionate about exploring and also telling the world how brain data can provide deeper insights into human behavior, unlocking potential that goes beyond traditional behavioral measures. Krithya’s interests lie at the intersection of neuroscience, behavioral science, and decision-making.
Viveka Sinha
Vice President Marketing
more
Viveka is a sophomore in the Wharton School studying Operations, Information, and Decisions and AI with a minor in Consumer Psychology. She is interested in leveraging neuroscience to understand and predict employee productivity and consumer behavior, with the goal of improving organizational effectiveness. Outside of WiNSS, she is involved in MUSE Social Impact Consulting, Wharton Women, and WUDAC, and she enjoys watching sitcoms and reading.
WiNSS Scholars Program Articles
WiNSS Scholars Articles are written by students at the University of Pennsylvania that are members of the Wharton Neuroscience Student Society (WiNSS). The aim of these articles is to break down specific topics of interest that bring neuroscience and business challenges together. These allow WiNSS students to engage with other academics, the general public, and the business community to help increase awareness and interest in neuroscience applications for business.
Questions? Contact Us
