Building Better Business through Brain Science

Connecting Brain Science and Business to Build a Better Society

Our Community

We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.

Using a large dataset and controlling for a variety of factors, including sex, age, height, socioeconomic status, and genetic ancestry, WiN faculty affiliates Gideon Nave (Marketing) and Joe Kable (Psychology) found that people with larger brains rated higher on measures of intelligence and educational attainment. But size explains only about 2 percent of the variation in cognitive performance.

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Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine 

Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.

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Philly Magazine interviewed Wharton Neuroscience Initiative Faculty Affiliate Anjan Chatterjee, the Frank A. and Gwladys H. Elliott Professor and Chair of Neurology at Pennsylvania Hospital and the founding director of the Penn Center for Neuroaesthetics.

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Wharton Led / Penn Wide

As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.

Science

SCIENCE

Driving new research discoveries and novel applications.

Education

EDUCATION

Developing future leaders at the nexus of business and brain science.

Community

COMMUNITY

Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.

Partnership

PARTNERSHIPS

Bringing experts in business and academia together.

Programs

PROGRAMS

Providing opportunities to learn, engage, and connect.

STUDENTS

Learning by Doing

Interested?  Get involved in research and take courses with world leaders and experts.

EVENTS

Mar
25

Rebecca Saxe: MIT

3:30 PM - 4:30 PM
Levin Auditorium

Mar
25

WiN Student Society Monthly Meeting

6:00 PM - 7:00 PM
F50 Huntsman Hall

STAY CONNECTED

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Come Visit Us!

Get your free Wharton Neuroscience Initiative t-shirt*

Office hours

Monday to Friday, 9 to 4:30 pm

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766

*while supplies last

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
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