Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
A new study published in Nature Neuroscience led by WiN faculty affiliate Danielle Bassett (Bioengineering) and postdoctoral fellow Evelyn Tang (now at the Max Planck Institute for Dynamics and Self-Organization) looked at how brain activation patterns might affect how long it takes to learn new information. Quick learners have a higher dimensional representation than slow learners and show greater cognitive coding efficiency.
Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine
Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
A recent large-scale study by Wharton Neuroscience Initiative Faculty Affiliates Gideon Nave and Colin Camerer, and their co-authors challenges the notion that testosterone may reduce empathy.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
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Monday to Friday, 9 to 4:30 pm
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
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