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Building Better Business through Brain Science

Connecting Brain Science and Business to Build a Better Society

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We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.

Neuroeconomics Summer School

The Neuroeconomics Summer School brings together postdocs and advanced graduate students in Neuroscience, Psychology, Economics, and related disciplines for intensive and advanced study of the rapidly growing interdisciplinary field of Neuroeconomics. The program runs from July 17-29, 2023 and the application deadline is February 19, 2023.

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Here’s how applying neuroscience ideas to working teams can help build chemistry

How do leaders find a tangible sense of how to encourage and attain true teamwork, defined as a blend of collaboration, coordination, and partnership? Michael Platt and Zab Johnson write of recent advancements in neuroscience that now point to an answer. Learn More

The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience

A pioneering neuroscientist, Michael Platt, reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.

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Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Wharton Neuroscience’s Executive Director (far right), Elizabeth (Zab) Johnson and Barbara Kahn created Wharton MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. Read about how the course came about, how this unusual mashup works in the classroom, and how the course applies classroom concepts through a unique partnership with The Hershey Company.

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Wharton Led / Penn Wide

As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.