Building Better Business through Brain Science

Connecting Brain Science and Business to Build a Better Society

Our Community

We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.

A new Annenberg School of Communication study led by Danielle Cosme and Emily Falk reveals that we share the social media posts that we think are the most relevant to ourselves or to our friends and family.

A new Korn Ferry report reveals how leaders can use neuroscience to make their teams more collaborative, more cooperative and more effective. See what Amelia Haynes and Michael Platt have to say.

Read the in-depth article here

The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience

A pioneering neuroscientist, Michael Platt, reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.

Learn more

Wharton Neuroscience’s Executive Director (far right), Elizabeth (Zab) Johnson and Barbara Kahn created Wharton MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. Read about how the course came about, how this unusual mashup works in the classroom, and how the course applies classroom concepts through a unique partnership with The Hershey Company.

Read the full story here

Wharton Led / Penn Wide

As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.



Driving new research discoveries and novel applications.



Developing future leaders at the nexus of business and brain science.



Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.



Bringing experts in business and academia together.



Providing opportunities to learn, engage, and connect.


Learning by Doing

Interested?  Get involved in research and take courses with world leaders and experts.



Stephen Morse Presents: Psychopathy and Criminal Law: A Case for Neuroscience?

December 1 | 04:30 PM - 05:30 PM
University of Pennsylvania

Tor Wager Presents

December 7 | 04:00 PM - 05:00 PM
Class of 62', John Morgan Building

Neuro SciFi: The Final Frontier Inside Our Heads

December 8 | 06:00 PM - 08:00 PM
Rubenstein Auditorium


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Get your free Wharton Neuroscience Initiative pen*

Office Hours: Monday to Friday, 9 to 4:30 pm

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766

*while supplies last

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
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