Building Better Business through Brain Science

Connecting Brain Science and Business to Build a Better Society

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We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.

The direction in which people look and how dilated their pupils get can reveal the decision they’re about to make, according to research published in the Proceedings of the National Academy of Sciences by  Wharton Neuroscience Initiative’s faculty director, Michael Platt and WiN colleagues. The work grew out of conversations between WiN and one of its corporate partners, Vanguard, about why people more frequently make unwise financial decisions as they age.

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Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine 

Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.

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Wharton Dean Geoffrey Garrett is delighted to announce an anonymous $10 million gift to amplify opportunities and outcomes of the cutting edge Wharton Neuroscience Initiative (WiN). This commitment will propel faculty research and teaching, student learning, and corporate engagement through WiN.

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Wharton Led / Penn Wide

As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.

Science

SCIENCE

Driving new research discoveries and novel applications.

Education

EDUCATION

Developing future leaders at the nexus of business and brain science.

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COMMUNITY

Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.

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Bringing experts in business and academia together.

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106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766

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106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
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