Building Better Business through Brain Science

Connecting Brain Science and Business to Build a Better Society

Our Community

We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.

A new study published in Nature Neuroscience led by WiN faculty affiliate Danielle Bassett (Bioengineering) and postdoctoral fellow Evelyn Tang (now at the Max Planck Institute for Dynamics and Self-Organization) looked at how brain activation patterns might affect how long it takes to learn new information. Quick learners have a higher dimensional representation than slow learners and show greater cognitive coding efficiency.

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Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine 

Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.

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A recent large-scale study by Wharton Neuroscience Initiative Faculty Affiliates Gideon Nave and Colin Camerer, and their co-authors challenges the notion that testosterone may reduce empathy.

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Wharton Led / Penn Wide

As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.

Science

SCIENCE

Driving new research discoveries and novel applications.

Education

EDUCATION

Developing future leaders at the nexus of business and brain science.

Community

COMMUNITY

Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.

Partnership

PARTNERSHIPS

Bringing experts in business and academia together.

Programs

PROGRAMS

Providing opportunities to learn, engage, and connect.

STUDENTS

Learning by Doing

Interested?  Get involved in research and take courses with world leaders and experts.

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Office hours

Monday to Friday, 9 to 4:30 pm

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766

*while supplies last

106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
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