Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience
A pioneering neuroscientist, Michael Platt, reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Wharton Neuroscience’s Executive Director (far right), Elizabeth (Zab) Johnson and Barbara Kahn created Wharton MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. Read about how the course came about, how this unusual mashup works in the classroom, and how the course applies classroom concepts through a unique partnership with The Hershey Company.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
Learning by Doing
Interested? Get involved in research and take courses with world leaders and experts.
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Come Visit Us!
Get your free Wharton Neuroscience Initiative pen*
Office Hours: Monday to Friday, 9 to 4:30 pm
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
*while supplies last