Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
The direction in which people look and how dilated their pupils get can reveal the decision they’re about to make, according to research published in the Proceedings of the National Academy of Sciences by Wharton Neuroscience Initiative’s faculty director, Michael Platt and WiN colleagues. The work grew out of conversations between WiN and one of its corporate partners, Vanguard, about why people more frequently make unwise financial decisions as they age.
Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine
Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
A recent large-scale study by Wharton Neuroscience Initiative Faculty Affiliates Gideon Nave and Colin Camerer, and their co-authors challenges the notion that testosterone may reduce empathy.
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