Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
Pursuing a joint degree in marketing and psychology, doctoral student Arthur Lee has also plugged in to a “rare network” that bridges neuroscience and business through Wharton’s Neuroscience Initiative.
Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine
Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
Marketing professor and Wharton Neuroscience Initiative Faculty Affiliate, Gideon Nave, discusses his study that explores the link between music and personality traits, and how companies could look at their customers’ online playlists to potentially tailor product offerings.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
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106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
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