Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
Our Community
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
Donors tend to act more on emotion than rationality when choosing organizations to support. Marketing professor and Wharton Neuroscience Initiative Faculty Affiliate, Deborah Small, discusses why this is so on a Knowledge@Wharton podcast.
Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine
Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
Marketing professor and Wharton Neuroscience Initiative Faculty Affiliate, Gideon Nave, discusses his study that explores the link between music and personality traits, and how companies could look at their customers’ online playlists to potentially tailor product offerings.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
SCIENCE
Driving new research discoveries and novel applications.
EDUCATION
Developing future leaders at the nexus of business and brain science.
COMMUNITY
Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.
PARTNERSHIPS
Bringing experts in business and academia together.
PROGRAMS
Providing opportunities to learn, engage, and connect.
STUDENTS
Learning by Doing
Interested? Get involved in research and take courses with world leaders and experts.
EVENTS
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Office hours
Monday to Friday, 9 to 4:30 pm
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766
*while supplies last
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
