Building Better Business through Brain Science
Connecting Brain Science and Business to Build a Better Society
Our Community
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
The direction in which people look and how dilated their pupils get can reveal the decision they’re about to make, according to research published in the Proceedings of the National Academy of Sciences by Wharton Neuroscience Initiative’s faculty director, Michael Platt and WiN colleagues. The work grew out of conversations between WiN and one of its corporate partners, Vanguard, about why people more frequently make unwise financial decisions as they age.
Evolutionary Minds: Michael Platt and the Wharton Neuroscience Initiative featured in Wharton Magazine
Professor Michael Platt and the Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology. What does any of that have to do with business? More than you’d guess.
Wharton Dean Geoffrey Garrett is delighted to announce an anonymous $10 million gift to amplify opportunities and outcomes of the cutting edge Wharton Neuroscience Initiative (WiN). This commitment will propel faculty research and teaching, student learning, and corporate engagement through WiN.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
SCIENCE
Driving new research discoveries and novel applications.
EDUCATION
Developing future leaders at the nexus of business and brain science.
COMMUNITY
Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.
PARTNERSHIPS
Bringing experts in business and academia together.
PROGRAMS
Providing opportunities to learn, engage, and connect.
STUDENTS
Learning by Doing
Interested? Get involved in research and take courses with world leaders and experts.
EVENTS
Thank you for your interest, there are no public events currently scheduled.
STAY CONNECTED
Join our community and get updates on events and available opportunities.
Come Visit Us!
Get your free Wharton Neuroscience Initiative pen*
Return to office operations will begin 9/7/2021
Office Hours: Monday to Friday, 9 to 4:30 pm
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766
*while supplies last
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
