Brain science has enormous potential to inform business. Decision-making lies at the heart of any business endeavor. We now know the basic architecture of the decision process in the human brain: from identification of choice options and calculations of their utility, to selecting one for consumption and learning from this experience. We are also beginning to understand how fundamental economic principles like risk, ambiguity, and volatility shape these processes, and why these factors seem to influence different people in different ways and in different choice contexts. Neuroscience provides a powerful tool for understanding the reasons that people make the choices they do: the role of sensory information, emotional responses, and the influence of others. Indeed, we now stand poised to predict more successful business and policy strategies by looking at the underlying, more private, neural responses.
Meet the Director
“…the new science of neuroeconomics has begun to provide some compelling answers about how the human brain makes decisions.” –Michael Platt
Your Brain On Money
Can Monkeys Help You Conquer the Stock Market?
Stop! Before you make a big gamble on the stock market, see how millions of years of evolution affect humans’ ability to make sound financial decisions. A neuroscientist studying monkeys explains why money makes the world go ‘round and, more importantly, why it sometimes makes us do irrational things. Understand the science behind stock market bubbles so you never get trapped on the wrong side of one.
Break Free From the Unconscious, Science-Backed Influence of Brands
Brands have become as important and beloved as a member of your family. In fact, your brain can barely tell the difference, and neuroscience proves it. See how and why brands have rewired your thought patterns and control you into making irrational financial decisions, like buying overpriced jeans simply because of the stitching on the back pocket. Marketing professor Americus Reed II and neuroscience professor Michael Platt break down how brands shape a person’s identity, self-esteem and relationships, and the unconscious impact of brands on our bank accounts. But is it possible to escape the branding trap?
Wharton Neuroscience’s Vulnerability, Authenticity, and Trust Podcast
This series focuses on vulnerability, authenticity, and trust in individual, team, and organizational performance from diverse perspectives, including neuroscience and human behavior.
Oct. 14, 2021 VAT Podcast
– F. Xavier Glasper, VP of Mapping at McCarthy Building Companies, Inc.
– Laken Tomlinson, Offensive Guard with the San Francisco 49ers
– Kay Warren, Co-Founder of Saddleback Church
Nov. 9, 2021 VAT Podcast
– Luke Carlin, Catching Coordinator for the Cleveland Indians/Cleveland Guardian
– Matthew Hoffman, Senior Team Leader, FBI Miami SWAT
– Susan Sweeney, SVP, Chief Human Resources Officer for EnPro Industries Inc.
Dec. 17, 2021 VAT Podcast
– Emily Nelson, Flight Director, NASA
– Al’ai Alvarez, Assistant Professor of Emergency Medicine & Director of Well-Being, Stanford University School of Medicine
– Brian Ferguson, CEO & Founder, Arena Labs
Jan. 20, 2022 VAT Podcast
– Ari Handel, President, Protozoa Pictures
– Uri Hasson, Professor of Psychology and Neuroscience, Princeton University
– Clare Murphy, Storyteller
The NeuroBiz Now! is a series that focuses on a weekly topic that has neuroscience and business implications of broad interest that is also relevant to current events. This forum allows us to connect, discuss, and learn from each other.
April 30, 2020 NeuroBiz Now!
Social Contagion and Financial Markets
Panelists: Jonah Berger, Annamarie Huttunen, John McCoy, and Gideon Nave
May 7, 2020 NeuroBiz Now!
Panelists: Jonathan Kirschner, Christian Ruff, Thalia Wheatley, and Michael Useem
May 14, 2020 NeuroBiz Now!
Panelists: Staci Bilbo, Heather Hersh, Matt Killingsworth, and Vera Ludwig
May 21, 2020 NeuroBiz Now!
What’s Rational During a Pandemic?
Panelists: Colin Camerer, David Dillenberger, and Cendri Hutcherson
May 28, 2020 NeuroBiz Now!
Panelists: Coren Apicella, Sandra Hunt, Anna Jenkins, and Deborah Small
June 4, 2020 NeuroBiz Now!
The Arts, Neuroaesthetics, and Human Flourishing
Panelists: Anjan Chatterjee, James Pawelski, William Perthes, and Ellen Winner
June 11, 2020 NeuroBiz Now!
Bias, Power, Persuasion, and Action
Panelists: Mina Cikara, Keith Payne, and Deborah Thomas
June 25, 2020 NeuroBiz Now!
The Neuroscience of Communication
Panelists: Moran Cerf, Suzanne Dikker, Carl Maugeri and Christin Scholz