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BUILDING BETTER BUSINESS THROUGH BRAIN SCIENCE

What is Wharton Neuroscience?

Wharton Neuroscience leverages brain and cognitive science, emerging technologies, AI, advanced theory, and big data to develop new models and analytical approaches to reframe how businesses can approach a variety of challenges.

Wharton Led, Penn Wide

As a premier business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong PhD training program, and an unequaled undergraduate program, all situated on a cohesive and compact campus in Philadelphia. These assets are further strengthened by the University of Pennsylvania and its constituent schools, including Arts & Sciences and the Perelman School of Medicine. By design, our efforts are Wharton-led and Penn-wide, reflecting deep collaboration among students, faculty, and staff across the entire University.

Our Pillars

WiN Advances Its Mission Through Three Core Pillars

RESEARCH

Driving discoveries that advance understanding of human behavior in business and society.

EDUCATION

Developing leaders at the nexus of brain science and business for impact in practice.

ENGAGEMENT

Connecting students, faculty, alumni, business leaders, scientists, policymakers, and the public.

Explore Our Work

Learn more about our community, programs, partnerships, and research activities.
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COMMUNITY

Faculty, students, and staff interested in connecting brain science and business.
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EDUCATION

Developing future leaders at the nexus of business and brain science.
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EVENTS & PROGRAMS

Providing opportunities to learn, engage, and connect.
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NEWS

Stories from across our Wharton Neuroscience community.
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PARTNERSHIPS

Bringing experts in business and academia together.
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SCIENCE

Driving new research discoveries and novel applications.
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“As AI and analytics transform the business landscape, neuroscience provides a critical lens for understanding how people think, decide, and act. Wharton brings together unparalleled expertise across these domains, empowering leaders to navigate profound change with scientific insight and human-centered intelligence."

— Michael Platt, PhD
Faculty Director, Wharton Neuroscience Initiative

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Stay connected with insights, research updates, and upcoming events from Wharton Neuroscience.

Questions? Contact Us

whartonbrain@wharton.upenn.edu

Get your free Wharton Neuroscience Initiative pen*

Office Hours: Monday to Friday, 9:00 a.m. to 4:30 p.m.
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766

*while supplies last

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