Building Better Business through Brain Science
How Can AI and the Human Brain Work Together?
Wharton’s Elizabeth (Zab) Johnson and Michael Platt join Eric Bradlow, vice dean of Analytics at Wharton, to discuss how AI is being used in neuroscience to better understand the human brain. The conversation covers remarkable research developments in measuring brain activity, replicating speech and mobility, mental health, and more. This interview is part of a special 10-part series called “AI in Focus.”
Our Community
We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
A new study, led by Vera Ludwig in collaboration with Blaire Berry and Jenny Wey (two MindCORE Summer Fellows), Lan Prieur and Scott Rennie (formerly members of the Platt Lab), and Michael Platt, proves that social connection is crucial for well-being and health and can be enhanced by dyadic meditations. They also created a Nano Tool!
The Korn Ferry Institute and Wharton Neuroscience Initiative are uniting psychology and neuroscience to push the boundaries of leadership assessment and development.
In an essay in the New York Times, Emily Falk, of the Annenberg School for Communication explains why you might be doomscrolling and how you can make better decisions.
New research from our WiN Affiliated Faculty Member, Gideon Nave, and fellow faculty member, Christian Terwiesch, shows that AI users tend to generate similar ideas, which can hinder innovation.

The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience
A pioneering neuroscientist, Michael Platt, reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Learn More
In an essay for The Wall Street Journal, Emily Falk, of the Annenberg School for Communication explains how small talk establishes a brain “synchrony” that allows for more meaningful conversations.
Wharton Led / Penn Wide
As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
SCIENCE
Driving new research discoveries and novel applications.
EDUCATION
Developing future leaders at the nexus of business and brain science.
COMMUNITY
Connecting Wharton, Penn, alumni, business leaders, scientists, policy makers, and the public.
PARTNERSHIPS
Bringing experts in business and academia together.
PROGRAMS
Providing opportunities to learn, engage, and connect.

STUDENTS
Learning by Doing
Interested? Get involved in research and take courses with world leaders and experts.
EVENTS
Wharton Neuro Initiative Welcome Back Party!
Steinberg Hall - Dietrich Hall Courtyard
Philadelphia
BrainBiz Lunch featuring Allen Weinberg of McKinsey
Jon M. Huntsman Hall
Philadelphia
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Get your free Wharton Neuroscience Initiative pen*
Office Hours: Monday to Friday, 9 to 4:30 pm
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215-898-7766
*while supplies last
106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
