Building Better Business through Brain Science

How Can AI and the Human Brain Work Together?

Wharton’s Elizabeth (Zab) Johnson and Michael Platt join Eric Bradlow, vice dean of Analytics at Wharton, to discuss how AI is being used in neuroscience to better understand the human brain. The conversation covers remarkable research developments in measuring brain activity, replicating speech and mobility, mental health, and more. This interview is part of a special 10-part series called “AI in Focus.”

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We are a community of faculty, undergraduates, graduate and professional students, and staff interested in connecting brain science and business.
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On Friday, November 1, 2024, the Wharton Neuroscience Initiative hosted its annual Wharton Neuroscience Summit on campus at the University of Pennsylvania led by Michael Platt and Zab Johnson. The focus of this year’s Summit: Adaptivity and Resilience for Business Leaders, generated a wide range of insightful presentations and panels on how leaders can anticipate, adapt to, and grow from the myriad challenges that one can experience at work and at home.

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We are excited to announce that applications are now open for the Applied Neuroscience and Business Analytics Summer Research Program. Sponsored by the Wharton Neuroscience Initiative and Wharton AI & Analytics Initiative, this provides underrepresented undergraduate students the chance to participate in a 10-week, paid summer fellowship.

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Click Here to Apply 

A pink brain on a wooden surface with numerous black arrows pointing in various directions, symbolizing complex thinking or decision-making.

Psychologist and WiN Affiliated Faculty Member, Joe Kable, examined how lesions in specific parts of the prefrontal cortex reveal the brain’s strategies for managing delayed gratification.

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A glowing blue brain with electric currents running through it, symbolizing neural activity or intelligence.

Emily Falk, along with a team of researchers from the Annenberg School for Communication, Columbia University, UC Berkeley, and Dartmouth College used fMRI data to explore how partisan messaging is processed in the brain.

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A small group of children interacting with a tablet displaying the UNICEF logo, suggesting a focus on education and technology.

As AI increasingly influences our lives, its impact on early childhood development (ECD) remains under-explored. Given the critical role of early childhood in cognitive and emotional growth, understanding AI’s risks and opportunities for young children is essential. A half-day session by UNICEF and the Wharton Neuroscience Initiative aims to foster expert collaboration to guide informed policy-making.

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Cover of the book "The Leader''s Brain" by Michael L. Platt, featuring a blue background with interconnected nodes, representing neuroscience.
The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience

A pioneering neuroscientist, Michael Platt, reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Learn More

Logo for Freakonomics Radio with an apple sliced to reveal an orange inside. Text includes "Freakonomics Radio" and "Stephen J. Dubner."

Zab Johnson has a conversation with Stephen J. Dubner on Freakonomics about celebrity branding and what happens when that celebrity does the unthinkable. Listen Here

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Women in Data Science @ Penn Conference

February 14 | 09:00 AM - 03:00 PM
University of Pennsylvania

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106 Steinberg-Dietrich Hall
3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
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