Building Better Business through Brain Science
How Can AI and the Human Brain Work Together?
Wharton’s Elizabeth (Zab) Johnson and Michael Platt join Eric Bradlow, vice dean of Analytics at Wharton, to discuss how AI is being used in neuroscience to better understand the human brain. The conversation covers remarkable research developments in measuring brain activity, replicating speech and mobility, mental health, and more. This interview is part of a special 10-part series called “AI in Focus.”
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The Leader’s Brain: Updated and Expanded
Unlock Peak Performance in Work and Life with Neuroscience
Our brains are more like Swiss army knives than computers, and the component tools can be measured, selected, and sharpened with insights from neuroscience. Doing so beenfites all aspects of business and work and will improve health and wellbeing. Michael Platt has fully updated and expanded this edition of the Leader’s Brain to address today’s challenges. With an all-new chapter on AI and new case studies and research insights throughout, the book will be of renewed interest to existing and new readers.
Imagine a company that not’s hiring just for today but for the future. How Wharton Neuroscience, Korn Ferry Institute and Lazul.ai are uncovering the science behind tomorrow’s leaders.
Why the Future of Ad Testing Might Live Inside Your Head
As an advisory board member of Glassview and cofounder of Cogwear, Michael Platt has created a partnership that uses EEG headsets to capture emotion in real-time, hinting at a future at a future where campaign testing starts with brain data, not surveys.
A new study, led by Vera Ludwig in collaboration with Blaire Berry and Jenny Wey (two MindCORE Summer Fellows), Lan Prieur and Scott Rennie (formerly members of the Platt Lab), and Michael Platt, proves that social connection is crucial for well-being and health and can be enhanced by dyadic meditations. They also created a Nano Tool!
In an essay in the New York Times, Emily Falk, of the Annenberg School for Communication explains why you might be doomscrolling and how you can make better decisions.
New research from our WiN Affiliated Faculty Member, Gideon Nave, and fellow faculty member, Christian Terwiesch, shows that AI users tend to generate similar ideas, which can hinder innovation.
In an essay for The Wall Street Journal, Emily Falk, of the Annenberg School for Communication explains how small talk establishes a brain “synchrony” that allows for more meaningful conversations.
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As a premier research business school, Wharton boasts an outstanding faculty, a thriving MBA program, a strong research PhD training program, and unequaled undergraduate program situated on a cohesive and compact campus in Philadelphia, a major east coast city that is riding a new wave of financial and cultural investment tied to the new urbanism movement. These assets are complemented by the University of Pennsylvania and all of its constituent Schools, including Arts & Sciences and the Perelman School of Medicine.
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3620 Locust Walk
Philadelphia, PA 19104
Ph. 215.898.7766
