Ripple Effect Podcast: Visual Marketing: Barbara Kahn and Zab Johnson

In a podcast episode titled ‘Visual Marketing: A Practical Guide to the Science of Branding and Retailing,’ Barbara Kahn and Elizabeth (Zab) Johnson discuss the merger of marketing and neuroscience, focusing on visual marketing’s increasing significance in today’s digital and omnichannel environment. They highlight key principles such as attention and fluency, and the importance of interdisciplinary approaches that incorporate behavioral and neuroscience data to optimize marketing strategies.