News

Investing in the Founder’s Brain

Diverse business professionals engaged in an active, focused discussion during a collaborative meeting. Investing in the Founder’s Brain How Protecting Brain Health Can Drive Business Growth by Offsetting the Hidden Costs of Entrepreneurial Superpowers Entrepreneurs are among the world's greatest innovators, but the same cognitive traits that fuel creativity, resilience, and bold decision making can also increase vulnerability to burnout and mental health…Read More

How Neuroscience and AI Could Reshape Leadership Pipelines

Headshots of two people against a blue background with hexagonal patterns.

For decades, leadership identification has relied on personality inventories, interviews, and performance history. These tools are valuable, but they often capture who people are, not how they think and adapt under pressure. New research from Elizabeth “Zab” Johnson (Executive Director) and Michael Platt (Faculty Director) of the Wharton Neuroscience Initiative (WiN), Korn Ferry, and Lazul.ai, shows how neuroscience-informed, AI-enabled assessments can add a powerful new layer to leadership pipelines, especially at early career stages.…Read More

Artificial Intelligence Mirrors Natural Intelligence

A striking visual metaphor for artificial intelligence and continuous learning, depicting a human brain merging with glowing blue circuitry. Artificial Intelligence Mirrors Natural Intelligence Can we move beyond human education years to hybrid intelligence? A striking visual metaphor for artificial intelligence and continuous learning, depicting a human brain merging with glowing blue circuitry. For the past three years, the conversation around artificial intelligence has been dominated by a single, anxious question: What will…Read More

The Science of Boardroom Decision-Making

Artificial intelligence interface in a modern meeting room, showcasing neural networks and machine learning. The Science of Boardroom Decision-Making How neuroscience can help boards make better decisions Artificial intelligence interface in a modern meeting room, showcasing neural networks and machine learning. Corporate boards are operating in a period defined by persistent uncertainty and volatility. Directors are asked to make consequential decisions under heightened scrutiny yet the information available…Read More

How Neuroscience Can Unlock the Future of AI-Powered Literacy

A small group of people in a panel discussion setting, with one person standing and addressing the others seated on stools. News How Neuroscience Can Unlock the Future of AI-Powered Literacy Michael Platt speaks on a panel at StudyFetch's Enduring Literacy Symposium. Photo: StudyFetch StudyFetch, the AI-powered educational platform serving over 6 million students worldwide, recently hosted the Enduring Literacy Symposium at the University of Pennsylvania. This event gathered some of…Read More

Ripple Effect Podcast: Visual Marketing: Barbara Kahn and Zab Johnson

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In a podcast episode titled ‘Visual Marketing: A Practical Guide to the Science of Branding and Retailing,’ Barbara Kahn and Elizabeth (Zab) Johnson discuss the merger of marketing and neuroscience, focusing on visual marketing’s increasing significance in today’s digital and omnichannel environment. They highlight key principles such as attention and fluency, and the importance of interdisciplinary approaches that incorporate behavioral and neuroscience data to optimize marketing strategies.…Read More