How Wharton is Growing the Field of Neuroscience

Supported by the Wharton AI & Analytics Initiative and the Wharton Neuroscience Initiative, the Applied Neuroscience and Business Analytics Fellowship introduces undergraduates to the growing field at the intersection of data science and behavioral research. During the summer program, students work closely with faculty including Gideon Nave, Carlos and Rosa de la Cruz Assistant Professor of Marketing, and Elizabeth “Zab” Johnson, Executive Director of the Wharton Neuroscience Initiative, on research projects that explore how psychological traits influence consumer behavior. The initiative aims to broaden access to neuroscience and analytics career paths while equipping future researchers with interdisciplinary skills.