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The Wharton Neuroscience Initiative (WiN) brings together thought leadership and cutting-edge research across eight core themes—spanning decision-making, learning, creativity, leadership, and more. Check out our collection of articles, event highlights, and expert insights to see how WiN is bridging brain science and business impact.

News from Wharton Neuroscience

Investing in the Founder’s Brain

Investing in the Founder’s Brain How Protecting Brain Health Can Drive Business Growth by Offsetting the Hidden Costs of Entrepreneurial Superpowers Entrepreneurs are among the world's greatest innovators, but the same cognitive traits that fuel creativity, resilience, and bold decision making can also increase vulnerability to burnout and mental health...Read More

How Neuroscience and AI Could Reshape Leadership Pipelines

For decades, leadership identification has relied on personality inventories, interviews, and performance history. These tools are valuable, but they often capture who people are, not how they think and adapt under pressure. New research from Elizabeth “Zab” Johnson (Executive Director) and Michael Platt (Faculty Director) of the Wharton Neuroscience Initiative (WiN), Korn Ferry, and Lazul.ai, ...Read More

Artificial Intelligence Mirrors Natural Intelligence

Artificial Intelligence Mirrors Natural Intelligence Can we move beyond human education years to hybrid intelligence? A striking visual metaphor for artificial intelligence and continuous learning, depicting a human brain merging with glowing blue circuitry. For the past three years, the conversation around artificial intelligence has been dominated by a single, anxious question: What will...Read More

The Science of Boardroom Decision-Making

The Science of Boardroom Decision-Making How neuroscience can help boards make better decisions Artificial intelligence interface in a modern meeting room, showcasing neural networks and machine learning. Corporate boards are operating in a period defined by persistent uncertainty and volatility. Directors are asked to make consequential decisions under heightened scrutiny yet the information available...Read More

How Neuroscience Can Unlock the Future of AI-Powered Literacy

News How Neuroscience Can Unlock the Future of AI-Powered Literacy Michael Platt speaks on a panel at StudyFetch's Enduring Literacy Symposium. Photo: StudyFetch StudyFetch, the AI-powered educational platform serving over 6 million students worldwide, recently hosted the Enduring Literacy Symposium at the University of Pennsylvania. This event gathered some of...Read More

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