How Neuroscience Can Unlock the Future of AI-Powered Literacy

A small group of people seated on stools, holding microphones, engaged in a panel discussion. News How Neuroscience Can Unlock the Future of AI-Powered Literacy Michael Platt speaks on a panel at StudyFetch's Enduring Literacy Symposium. Photo: StudyFetch StudyFetch, the AI-powered educational platform serving over 6 million students worldwide, recently hosted the Enduring Literacy Symposium at the University of Pennsylvania. This event gathered some ofRead More

Ripple Effect Podcast: Visual Marketing: Barbara Kahn and Zab Johnson

Barbara-Kahn-and-Elizabeth-Johnson-1536x1044

In a podcast episode titled ‘Visual Marketing: A Practical Guide to the Science of Branding and Retailing,’ Barbara Kahn and Elizabeth (Zab) Johnson discuss the merger of marketing and neuroscience, focusing on visual marketing’s increasing significance in today’s digital and omnichannel environment. They highlight key principles such as attention and fluency, and the importance of interdisciplinary approaches that incorporate behavioral and neuroscience data to optimize marketing strategies.Read More

How Small Talk Opens Up Deeper Connections

How Small Talk Opens Up Deeper Connections

In an article for MSN, Emily Falk, Associate Professor at the Annenberg School for Communication at the University of Pennsylvania, unpacks how small talk can spark deeper social bonds. Backed by neuroscience research, Falk explains how brief, everyday conversations help establish brain synchrony—laying the groundwork for more meaningful exchanges. Using the “Fast Friends” protocol, a structured Q&A game, Falk and her collaborators found that even strangers could align neurologically through initial icebreakers, leading to more enjoyable and wide-ranging discussions. The piece reframes small talk as a gateway rather than a barrier to connection.Read More

When Does Waiting Stop Being Worth It?

Human brain in white room with chaotic arrows drawn on wall. The concept of different choices.

In a study published in the Journal of Neuroscience, Penn psychologist Joseph Kable—Jean-Marie Kneeley President’s Distinguished Professor of Psychology—explores how different regions of the brain help us decide whether to stick with something or walk away. By examining patients with specific prefrontal cortex lesions, Kable and his collaborators uncovered how the brain weighs uncertainty and reward in real time. The findings have implications for decision-making, mental health, and our understanding of persistence—not as simple grit, but as a dynamic, context-driven process.Read More

A New Study Shows How the Brain Processes Partisan Information

human brain 1920 blue

In a study published in the Journal of Neuroscience, Penn psychologist Joseph Kable—Jean-Marie Kneeley President’s Distinguished Professor of Psychology—explores how different regions of the brain help us decide whether to stick with something or walk away. By examining patients with specific prefrontal cortex lesions, Kable and his collaborators uncovered how the brain weighs uncertainty and reward in real time. The findings have implications for decision-making, mental health, and our understanding of persistence—not as simple grit, but as a dynamic, context-driven process.Read More