How this Doctoral Student is Exploring the Nexus Between Business and Brain Science

A person sitting at a desk with a computer displaying brain scan images and data, wearing glasses and a brown blazer.

The Wharton Neuroscience Initiative explores the intersection of neuroscience and business, particularly how the brain influences consumer choices and management strategies. Arthur Lee, a graduate student at Wharton, is at the forefront of this research, studying neural circuits to predict decision-making and collaborating with leading scholars like Michael Platt to integrate neuroscience into business applications.