Bridging the Boundaries Between Consumer Behavior and Quantitative Marketing Modeling Through the Lens of Artificial Intelligence and Consumer Neuroscience
Join us for a thought-provoking talk with Dr. Jin, a postdoctoral researcher at the Wharton Neuroscience Initiative, as he shares his journey exploring the intersection of consumer behavior, neuroscience, and quantitative marketing. With a PhD in Marketing and Consumer Neuroscience, Dr. Jin has spent his time at Wharton uncovering how AI and brain science can help us better understand what drives consumer decisions. He’ll discuss his latest research, the questions that inspire his work, and what these insights mean for the future of marketing. Open to all Penn students- don’t miss this chance to learn from his experiences firsthand!
Register today to save your seat! Box lunches and refreshments will be provided on a first come, first served basis.