Co-taught by faculty from the Wharton Neuroscience Initiative and the Marketing Department, Visual Marketing (MKTG 239/739) gives Penn students hands-on experience with how visual perception influences consumer behavior. Blending neuroscience, analytics, and brand strategy, the course combines classroom instruction with eye-tracking labs, fieldwork, and real-world projects with industry partners like The Hershey Company. Students explore how design, packaging, and visual storytelling shape decision-making—equipping them with a modern, data-informed approach to marketing.…Read More