Neuroscience in Business Decisions

Advancing Leadership Through Science and Innovation Uniting Psychology and Neuroscience to Push the Boundaries of Leadership Assessment and Development Image: Courtesy of Korn Ferry Institute In this piece from Korn Ferry, Dr. Michael Platt, Director of the Wharton Neuroscience Initiative, explores how neuroscience can unlock new dimensions in leadership assessment...Read More

In an article for MSN, Emily Falk, Associate Professor at the Annenberg School for Communication at the University of Pennsylvania, unpacks how small talk can spark deeper social bonds. Backed by neuroscience research, Falk explains how brief, everyday conversations help establish brain synchrony—laying the groundwork for more meaningful exchanges. Using the “Fast Friends” protocol, a ...Read More

Neuroscientist Michael Platt and his team explored heart rate synchrony as a biomarker to improve decision-making dynamics within groups, facilitating better communication and cooperation. Their findings suggest that heart rate synchrony can serve as a reliable indicator of group effectiveness, surpassing traditional survey-based measures in predicting successful outcomes during collaborative tasks. Read More

The text discusses BDO’s initiatives in digital risk management, tax technology, and AI strategy, highlighting collaborations with industries like healthcare and pharmaceuticals to streamline processes and improve efficiency. It also mentions podcasts by BDO focusing on transforming the tax function using technology and internal resources. Read More

Supported by the Wharton AI & Analytics Initiative and the Wharton Neuroscience Initiative, the Applied Neuroscience and Business Analytics Fellowship introduces undergraduates to the growing field at the intersection of data science and behavioral research. During the summer program, students work closely with faculty including Gideon Nave, Carlos and Rosa de la Cruz Assistant Professor ...Read More