Marketing, Media, and Persuasion

News & Research

A New Study Shows How the Brain Processes Partisan Information

human brain 1920 blue

In a study published in the Journal of Neuroscience, Penn psychologist Joseph Kable—Jean-Marie Kneeley President’s Distinguished Professor of Psychology—explores how different regions of the brain help us decide whether to stick with something or walk away. By examining patients with specific prefrontal cortex lesions, Kable and his collaborators uncovered how the brain weighs uncertainty and ...Read More

Sleep Deprivation Sometimes Relieves Depression. A New Study May Show Why

recep-bg/Getty Images

In a study published in the Proceedings of the National Academy of Sciences, Penn clinical psychologist Philip Gehrman and colleagues investigated why a sleepless night can sometimes lift symptoms of depression. Brain imaging revealed that increased activity in the amygdala and anterior cingulate cortex—two regions tied to mood and emotion—was linked to improved mood in ...Read More

Graphics_X

Wharton Neuroscience Initiative X

Graphics_LinkedIn

Wharton Neuroscience Initiative Student Society LinkedIn