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BrainBiz Luncheon: Cerita Bethea, Coca Cola Company

October 29, 2020

Thursday, October 29 | 12:00 PM - 1:00 PM EDT

Join the Zoom presentation

All Penn-affiliated students are invited to join us for this BrainBiz luncheon via Zoom. This lunch series brings companies and organizations to Wharton that are at the intersection of neuroscience and business, intended for students to network and learn about opportunities and business paths and processes at this intersection.  Bring and eat your lunch with us over Zoom, while learning and hearing from companies working at the intersection of neuroscience and business. This luncheon will feature Cerita Bethea, Director of Behavioral Science at the Coca Cola Company.

Cerita Bethea runs behavioral science at Coca-Cola, relying on models of human behavior and decision making to drive growth for the company. She translates behavioral insights into quantifiable business solutions, pioneering a place for cognitive psychology in the field of brand marketing.

Bethea uses her position as an industry leader to advocate for building a brand around the consumer, with consideration of what people want. Her work applies theories and insights of human habits and emotion into marketing research to break boundaries and place human behavior at the center of brand building.

Read a recent blog post by Dr. Bethea on how to increase diversity in behavioral science, “You can’t be what you can’t see!



  • Date: Thursday, October 29
  • Time: 12:00 PM - 1:00 PM EDT