February 25, 2021
All Penn-affiliated students and alumni are invited to join us for this BrainBiz luncheon via Zoom. This lunch series brings companies and organizations to Wharton that are at the intersection of neuroscience and business, intended for students to network and learn about opportunities and business paths and processes at this intersection. Bring and eat your lunch with us over Zoom, while learning and hearing from companies working at the intersection of neuroscience and business. This luncheon will feature Ana Iorga from Buyer Brain.
Buyer Brain is a consumer and employee insights company that uses cutting edge neuroscience to delve deep into people’s emotions and deliver unbiased insights. Buyer Brain’s Neuro-Powered Tools remove the declarative and cognitive biases that are plaguing traditional research methodologies. These tools record respondents’ non-conscious and unbiased reactions and attitudes and translate those findings into business insights. The insights are then used to build solutions that improve CX, customer engagement and loyalty and that deliver lasting behavioral change.