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AIIR Consulting Webinar: The Leader’s Brain

December 03, 2020

Thursday, December 3 | 1:00 PM - 2:00 PM EST

Registration required: Register Here


Can neuroscientists build a better leader? In this webinar, Dr. Michael Platt, founder of the Wharton Neuroscience Initiative, shows us how.

In his new book, “The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience,” pioneering neuroscientist and Wharton Neuroscience Initiative founder Dr. Michael Platt presents evidence that they can.

In this webinar, Platt will talk about the key findings from his book, condensing decades of research in neuroscience, psychology, and business into accessible, actionable insights that reveal what’s happening in your teams’ brains when they are working together, how to deliver a message in a way that ensures others hear you, how to encourage greater creativity and innovation, and the countless other ways in which individuals and organizations can leverage neuroscience to improve their performance.

He will answer questions like:

  • Why do two managers make different decisions when presented with the same information?
  • Why do some brands build strong connections with their customers while others don’t?
  • Why do even the most visionary business leaders make disastrous decisions?
About the Speaker

Dr. Michael Platt | Founder, Wharton Neuroscience Institute

Dr. Michael Platt is a world-renowned neuroscientist whose work focuses on the brain’s decision-making processes. He is the founder of the Wharton Neuroscience Initiative and holds appointments in the Department of Neuroscience in the Perelman School of Medicine, the Department of Psychology in the School of Arts and Sciences, and the Department of Marketing in the Wharton School at the University of Pennsylvania.

The Wharton Neuroscience Initiative leverages the unmatched intellectual and technological resources across The Wharton School and The University of Pennsylvania to advance our understanding of the human mind to improve business and enhance leadership development. Through its partnership with the Wharton Neuroscience Initiative, AIIR stands alone in its ability to collaborate with world-leading neuroscientists, to explore the biological processes that underpin how leaders manage themselves, how they manage others, and how they make decisions, and to develop cutting-edge solutions capable of developing the dynamic leaders the future will require.